Field of counselling
Corporate and brand identity
In times of constant change, a common compass is crucial for success. Together, we develop clear answers to the questions „What are we striving for as a company?“, „Why do we exist?“ and „What do we want to stand for in people's minds?“.
Together with the management, we develop a description of the long-term target state of the company. This enables us to adapt more quickly to new developments and to develop and implement long-term strategies.
Selected areas of responsibility
- Analysing framework factors
- Target pyramid
- Corporate vision
In the intersection between what a company is really good at and what society needs, we jointly identify the company's raison d'être, i.e. the higher-ranking value contribution it makes to society.
Selected areas of responsibility
- Areas of potential
- Purpose map
- Corporate Purpose
We help to develop and implement clear brand identities. This creates the basis for coherent experiences along various touchpoints and a clear image of the brand in people's minds.
Selected areas of responsibility
- Brand foundation
- Brand architecture
- Brand governance