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Articles by Florian Völkl
Let’s put an end to the ‘it doesn’t have to be pretty’ myth: Why B2B UX is a compelling business case
Veröffentlicht am: 15. April 2026 Tag: Contribution
“B2B software doesn’t need to be intuitive; after all, people are paid to use it.” This statement still crops up alarmingly often in strategy meetings. It is not only cynical; it reflects a misconception that can cost a lot of money.
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