Press release – With Julia Daubertshäuser, bemorrow has gained a proven expert in holistic brand management for the consulting field of corporate and brand identity.
Munich, Berlin, 16 June 2025 – The strategy consultancy bemorrow welcomes the experienced brand strategist Julia Daubertshäuser (42) as Director Strategy Consulting and thus further expands its consulting expertise in the field of corporate and brand identity. Together with founder and Managing Partner Klaus Schwab (54) and the bemorrow team, she advises companies holistically from strategy development to strategy operationalisation and activation.
With over 15 years of experience in leading agencies, Julia Daubertshäuser brings a holistic and practical view of modern brand management. She has been responsible for brand and strategy work for major corporate brands such as Mercedes-Benz, Deutsche Lufthansa, Porsche, Continental and Adidas and is familiar with the requirements of contemporary identity work from a wide variety of perspectives. Her focus is on the development, management and sustainable anchoring of corporate identities – from strategic foundation, effective brand governance and brand engagement through to consistent translation and activation in the customer experience.
Klaus Schwab explains: „Especially in volatile times, strong brands provide orientation and are a valuable tool for corporate management. When implemented consistently and holistically and managed professionally, their contribution to success extends far beyond marketing. We are delighted to have gained Julia Daubertshäuser as an expert who embodies precisely this claim.“
And Julia Daubertshäuser emphasises: „Successful brand management begins with clear leadership and strategic direction. A brand identity only becomes truly effective when the people behind the brand are actively involved and empowered to shape it and make it tangible at all brand touchpoints – internally and externally. This participative and people-centred approach is exactly what bemorrow pursues, which is why I am delighted to be part of the team.“
Julia Daubertshäuser was previously Director Strategy at the experience agency LIGANOVA, where she was responsible for the strategic direction of holistic brand and customer experiences for major international brands. Her previous positions include McCann Worldgroup, the Peter Schmidt Group and the strategy consultancy diffferent.
About bemorrow – we give the morning a direction.
bemorrow is the strategy consultancy for sustainability in the digital age and supports clients in harmonising human needs with entrepreneurial success – data-based, empathetic, digital.
As a long-term partner, bemorrow drives the participative-collaborative development of strategies, their customised implementation and motivating activation within the company. The consulting fields include corporate and brand identity, customer centricity and experience, digital growth and innovation as well as cultural and organisational design. The client portfolio includes companies from the energy sector as well as the IT and services sector.
Klaus Schwab is the founder and Managing Partner of bemorrow. From 2016 to 2020, he was Managing Partner of the Plan.Net Group, which at the time had around 1,000 employees and clients such as BMW, Ikea, Lufthansa and Media Markt. Prior to that, he was a partner at the strategy agency diffferent, among others, after starting his career at argonauten in the late 1990s.