Munich, Berlin, 15 September 2025 – Michael Wörmann joined the team of strategy consultancy bemorrow as Principal on September 1st. The experienced insights and customer experience specialist brings over 25 years of consulting experience as well as global qualitative and quantitative research expertise. He thus significantly complements bemorrow's consulting expertise in the area of people-centred strategy.
Wörmann was previously a long-standing partner at the Serviceplan Group, where he successfully led the customer insight agency Facit Digital as managing partner. He is also the founder of the global UX and CX network UX Fellows, which includes 16 consultancies around the world. His clients include global brands such as Amazon, LinkedIn, Indeed, Sky and PayPal.
With his change, bemorrow is sending a clear signal: Proprietary insights remain an important basis for sustainable and differentiating strategies, especially in the digital age. „Secondary studies, market data and synthetic insights provide good orientation. However, the real competitive advantages come from a people-centred strategy based on sound, exclusive insights into the customer journey, needs and decision-making mechanisms, “ says Michael Wörmann. Thanks to AI-based tools and internationally networked resources, among other things, these can be utilised more effectively and in greater depth than ever before.
Michael Wörmann and Klaus Schwab, founder and Managing Partner of bemorrow, have worked together for many years – for example at the Grey agency argonauten and later at Serviceplan. Both are united by the conviction that sustainable customer centricity is the key to successful corporate and brand management – and that consulting is most effective when it is pragmatic, collaborative and to the point.
„We work with our clients to find the sweet spot – where business goals and genuine human needs overlap. And that applies to the needs of customers as well as employees and other stakeholders, “ says Schwab. „With Michael, we are not only bringing a top expert into the team, but also a long-standing companion with depth, attitude and a can-do mentality.“
About Michael Wörmann
Michael studied psychology and specialises in the systematic survey and interpretation of customer needs and experiences. He combines analytical acuity with empathy and has made it his mission to turn insight into real impact for his customers.
About bemorrow
bemorrow is the strategy consultancy for sustainability in the digital age and supports clients in harmonising human needs with entrepreneurial success – data-based, empathetic, digital.
As a long-term partner, bemorrow drives the participative-collaborative development of strategies, their customised implementation and motivating activation within the company. The consulting fields include corporate and brand identity, customer centricity and experience, digital growth and innovation as well as cultural and organisational design.
The consultancy is based in Munich, but is completely digital and remote. The client portfolio includes companies from the energy sector as well as the IT and services sector.
Klaus Schwab is the founder and Managing Partner of bemorrow. From 2016 to 2020, he was Managing Partner of the Plan.Net Group, which at the time had around 1,000 employees and clients such as BMW, Ikea, Lufthansa and Media Markt. Prior to that, he was a partner at the strategy agency diffferent, among others, after starting his career at argonauten in the late 1990s.