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Welcome to our blog on the topic of future readiness in the digital age.
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Articles by Michael Wörmann
Michael Wörmann on LinkedInMichael is one of the UX research pioneers in Germany and has helped clients such as Amazon, PayPal, Indeed or Adobe adapt their products to the European and German markets. Michael is the founder of UX Fellows, a curated global network of user research companies. He has 25+ years of experience in the UX and CX field and holds a master’s degree in psychology.
Growth through precision in go-to-market strategy
Veröffentlicht am: 16. July 2026 Tag: Contribution
A good product is not enough. If the message doesn’t get across to the market, growth will not materialise.
read more: Growth through precision in go-to-market strategy
Growth through expanding the product proposition
Veröffentlicht am: 16. July 2026 Tag: Contribution
Your product is up and running and you have a customer base. Yet turnover is stagnating because certain needs remain unmet. We can help you identify these gaps and turn them into concrete new services.
read more: Growth through expanding the product proposition
The Basics of the Customer Journey: Why Colourful Maps Alone Do Not Make a Strategy
Veröffentlicht am: 29. April 2026 Tag: Contribution
Every company believes it knows its customers. Yet customer journeys are often based more on the marketing department’s gut feeling than on the reality of the customers’ experience. If you want genuine insights, you need to dig deeper and not be misled by linear funnels.
read more: The Basics of the Customer Journey: Why Colourful Maps Alone Do Not Make a Strategy
When AI eats up traffic and how we get it back
Veröffentlicht am: 13. February 2026 Tag: Contribution
The internet is growing, but no one is visiting your website anymore? Welcome to the reality of 2026.
read more: When AI eats up traffic and how we get it backSign up for our newsletter!
